Resources Library by ANA

Research World (June 2003)

The market research industry in France is coping reasonably well with the economic slowdown, but growth is unevenly distributed, as is optimism. For most agencies this is a time for battening down the hatches until hoped-for recovery in 2004.

Catalogue: Research World 2003

Author: ESOMAR B.V.

June 1, 2003

Research World (February 2003)

Market research leaders, both clients and providers, dispersed in a mood of confidence and optimism at the end of the third and final RELEAS meeting in Geneva. The leaders obtained what they wanted: concrete action to address challenges and...

Catalogue: Research World 2003

Author: ESOMAR B.V.

February 1, 2003

Research World (April 2002)

The English language has been a valuable asset to the UK market research industry, which it has exploited skillfully as interest in international research programmes has grown. The market continues to expand, but a growing number of European and US...

Catalogue: Research World 2002

Author: ESOMAR B.V.

April 1, 2002

Using qualitative research to assist a B2B client's commercialisation strategy

This paper examines the requirements for and issues occurring in designing and conducting research in a B2B (non-fast moving consumer goods) environment, and for non-researchers, on an international and qualitative research project. It examines the...

Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence

Author: Neil McPhee

Company: MSS Research

October 28, 2001

Research World (October 2001)

The 2001 ESOMAR Congress in Rome involved no easy assumptions. Indeed there was a possibility, in the light of the unprecedented and tragic events of September 11, that the Congress would not take place. Making reference to the situation in his...

Catalogue: Research World 2001

Author: ESOMAR B.V.

October 1, 2001

Research World (June 2001)

The Asian economic crisis is over, some say, or is the worst yet to come? The storm is still raging but market research in the Asian Pacific is doing fine.The industry is able to recover faster than other industries and even in the less developed...

Catalogue: Research World 2001

Author: ESOMAR B.V.

June 1, 2001

New economy, new marketing, new research

This Conference addresses the future of Market Research and what we can do to enhance our role in these new times when so many areas are being redefined.

Catalogue: Latin America 2001

Author: José Ignacio Wert

May 1, 2001

eResearch

This paper takes a critical look at the explosion of online research activity. Of particular interest is the extent to which the Internet-based research models currently gaining sway could undermine the market research industry’s heritage. At...

Catalogue: Latin America 2001

Authors: Paul Hennebry, Steve Barlow

May 1, 2001

Faster and more effective decision-making through web-based reporting

This paper provides an overview of web-based reporting across a number of dimensions, including why the web should be considered for data reporting; which research applications are most suitable for the web; and what considerations are important when...

Catalogue: ESOMAR Net Effects 2001

Author: Wally Balden

Company: Maritz Research

February 11, 2001